Samstag, 9. März 2013

Was ist Nachhaltigkeit? Mehr als Öko!

In Deutschland ist der Begriff Nachhaltigkeit sehr stark auf Ökothemen reduziert. Anders im angelsächsischen Raum: Dort hat Nachhaltigkeit - sustainability - sehr viel mit Transparenz und Werten zu tun. Matthias Kröner, CEO der Fidor Bank AG, schickte mir dazu einen Beitrag von Marc Stoiber in Fast Company (2010). Stoiber schreibt:

"From numerous conversations with progressive bankers, one message came through clearly: consumers were asking for a closer connection between their money and their values. This consumer demand has become stronger following the banking meltdown.
Another learning was that engaging consumers in the workings of your bank is a recipe for loyalty. This learning is consistent with other areas of corporate sustainability. The closer you can bring consumers to your sustainability practices, the more they reward you.
It seemed clear that smaller banks were leading the move to transparency and sustainability. But although they were making progress, they were hampered by technology and regulation. This is to be expected, as the drive to sustainability is still a relatively new movement experiencing growing pains."

Ich glaube das hat die deutsche Finanzwirtschaft in seiner Dimension noch nicht begriffen. Weder die Versicherungen noch die Banken.

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